Standing in a queue at the cash counter of a reputed book store, I did a double-take. Rows and rows of a popular chocolate lined the sides, but they looked different. They were different.
They were Kinder Joy For Boys, topped with blue, and Kinder Joy for Girls, topped with pink! (not my pic above; source here)
Oh God, NO! was my first reaction. Et tu, Kinder Joy? One of the funnest chocolates ever, and now they go and do this?
Lil D wanted to buy a Blue one, just to see what was in it. I bought it for her, and after putting the little toy together, it turned out to be a kind of game.
Why do they have these silly girl and boy things, I fumed. Don’t you enjoy this stuff? Why assume girls will not enjoy this or boys will not enjoy that?
Lil D, in her own little wise way, put things in persepective for me. Girls won’t mind if they get this, mamma, but what about boys? How will they feel if they get a bracelet or something?
That got me thinking. We encourage our girls to do everything that boys do, but do the boys get the same encouragement if they tap into their “feminine” side? Or are they mocked or berated for acting “like a girl”? Somehow, I suspect the latter.
Still, I feel Kinder Joy should have stuck to being gender neutral. Chocolate is enjoyed by one and all. And that’s how it should remain, don’t you agree?